Johnnie Walker Make It Black

Posted by + Suresh + on Thursday, October 30, 2014

JOHNNIE WALKER is back again with it's all new event "Make It Black" this Halloween. Prepare for a night of fun as the bold party makes it way to One City, SkyPark USJ this 31st October 2014. Up ahead is JOHNNIE WALKER® MAKE IT BLACK WITH LAUNCH OF IT'S NEW GLOBAL CAMPAIGN - Iconic whisky brand brings the beauty of black to life with dynamic Malaysian performers over the coming year

JOHNNIE WALKER® BLACK LABEL® unveils the exciting new campaign with international artist, Mattia Biagi, as part of the JOHNNIE WALKER® CHARACTER series. This fresh direction celebrates the individual taste and personality profiles of the different JOHNNIE WALKER® variants.

--> MAKE IT BLACK represents a series of events designed to bring to life the boldness and intensity of the new campaign for fans to enjoy. Following two successful club level events, JOHNNIE WALKER® is taking MAKE IT BLACK to a new level, hosting the largest and most exciting event the campaign has seen this 31st October in Kuala Lumpur, Malaysia. By invitation only, so as to ensure it is the biggest fans of the brand who are seeing the beauty of black come to life, this event sets to redefine how whisky is perceived.
The forefront of the MAKE IT BLACK campaign serves as a significant milestone for the brand as it evolves away from the classic image of JOHNNIE WALKER® BLACK LABEL® into an edgier, more vibrant personality. Inspired by Generation Y, the young, independent risk-takers, MAKE IT BLACK aims to inspire consumers to leave lasting impressions through making bold decisions.

We hope that guests leaving MAKE IT BLACK, 31ST October, see that making bold statements and having courage in your convictions leads to amazing results and go on to feel inspired to express their individuality with their own bold statements,” she added.

So I'll be at the biggest party of the weekend thanks to Johnnie Walker, Manoah & Milk PR! Come Say Hi if you See Me!

For more information on the MAKE IT BLACK events and campaign, visit the JOHNNIE WALKER® Malaysia Facebook page:

For the new JOHNNIE WALKER® BLACK LABEL® advert, visit YouTube:


Subscribe to: Post Comments (Atom)