Coffee Talk : Build Your Coffee Story!

Posted by + Suresh + on Tuesday, February 25, 2014

How about a Hot Cup of Coffee? An Extra Shot or Just The Usual?

For some of us, there's nothing like a good cup of Coffee in the Morning to kick start our day.At the present time, with the sudden influx of Coffee Places opening just about everywhere, your definitely spoiled for choice when it comes to Coffee & Cakes.

So what separates one outlet from another and "what is their brand story"

I've always found the purpose of a Coffee place intriguing from their Concept to their Architecture and definitely their choices of Coffee Beans used too. So Whats Your Brand Story?

Think of Brand as a story you are telling about your unique ele­ments, your unique pur­pose, and your unique prod­ucts and ser­vices. Think of this as less fact based and more anec­do­tal or story like. So as an Advertising Student & Coffee lover myself, I decided to observe a few patterns that pull customers to these wonderful coffee places. One thing is for sure, its not just the Coffee but the Service & Ambiance that is a pulling factor too.

Some start-up café own­ers look for a loca­tion first. And some café own­ers cre­ate their unique brand based on a pas­sion for a prod­uct and ser­vice. Ideally, this will cre­ate your brand first – as that pas­sion will give your café longevity and that con­stant loca­tional dif­fer­ences and cus­tomer pref­er­ences do exist. The Up North residence may have dif­fer­ent pref­er­ences from the East and the Southern Region. It is a mis­take to design a café to your own pref­er­ences and tastes and not con­sider the major­ity of the con­sumers in your regional area

I would think the main sustainability that separates one coffee place from their competitors would be the com­mu­nity rela­tion­ships, and over­all “pur­pose” of a café from another. This can be seen in big Coffee places like Artisan Roast & Coffee Stain by Joseph who have a huge customers based. The reason being evi­dent in the prod­ucts they carry, their cus­tomer ser­vice and oper­a­tions, and over­all dining expe­ri­ence.

There's always a story behind every place and what separates one outlet from another is their sheer ambition to create something new and engaging. So when i see a small outlet with huge number of people patronizing, I'm quite sure and confidentally say, this coffee place has something unique about them that other coffee places don't.

"If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great. "

– Jonathan Ive

Find Out More on Good Coffee Places to Visit in the Klang Valley, Johor & Singapore on my Instagram @sureshryan


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