Media Drive - Honda Hybrid Realizing The Dream For A Sustainable Future
on
Friday, September 6, 2013
As the weeks, months and years go by, the staggering increase in Global Warming & Air Pollution mainly produced by vehicles are something so serious that environmentalist have predicted the worse is yet to come. With the increase in Global Oil prices as well, the burden on the environment and financial strain on people, there weren't many options left.
However, through Research & Development on Technology in this modern era of globalization, a solution was figured out and it was called The Hybrid System. At the present time a wide range of vehicles have adopted this technology and can be found in a variety of passengers cars across the global market.
Thanks to Honda Malaysia & Manoah Consulting, i had the privilege to be invited for a Media Drive to Johor Bahru for the Honda Hybrid Family Roadtrip 2013.
The Milano Red Honda CR-Z Hybrid As My Ride
When you have a 2 Door Sports HatchBack powered by a 1.5 liter i-VTEC Engine topped with an Integrated Motor Assist (IMA) & equipped with a 7 Speed CVT Gearbox you know FUN is just around the corner! Oh Joy!
For the Roadtrip we had 2 Honda CR-Z Hybrid & The Civic Hybrid for Bloggers
On the day of the drive (Saturday), Samuel and myself both left in our CR-Z Hybrid's at around 9am from Subang Jaya to meet up with the other bloggers at the Seremban R&R in their Civic Hybrid
It was the day of Merdeka, hence the volume of traffic increased towards mid morning.
Taken at The Seremban Rest Area for a quick PitStop while awaiting the Civic Hybrid
As soon as the Civic Hybrid linked up with us, we got rolling and made our way down south to Johor Bahru. Boys being Boys, nothing excites us more than putting the paddle down and having a bit of fun. Samuel and myself decided to give the car an extra push and checked out how the CR-Z Hybrid's faired at high speeds and at the bends as well.
With the comfiness of the bucket seats and a well set up car, it felt surreal with it's amazing handling! It almost felt like we were in a Go-Kart. If there's one thing i'm sure of, front wheel drive cars tend to have understeer at high speed cornering but the CR-Z just sat there glued to the road.
We reached Johor Bahru around 1:15pm and proceeded to the Honda Hybrid Family Roadtrip Roadshow at an open air field behind the AEON Tebrau City Shopping Centre
The Main Entrance
There were booths surrounding the roadshow area with Honda Merchandises up for purchase, Kids Play land and even small stalls providing us with cotton candies and also to keep the crowd hydrated under the swelling hot weather. It was about 36 Celsius during the afternoon
The cars made available for the public to have a test drive
We soon entered the huge air-conditioning tent to cool off and have a lil fun with the games made available for us. The public were given a close preview of the car and there were various booths with different fun filled activities to educate the public on Hybrid Technology.
The Aircond Tent: The Public getting to Know More about The Hybrid Cars
The Discovery Area
A lil of history of the Honda Green Auto Technology Milestones Wall. The transformation in technology and also their aim in creating a better and greener tomorrow.
The First Honda Civic Hybrid was in introduced in 2007 and has made steady progress since its inception. If your wondering what does CKD in the photo above stands for, it means Complete Knock Down Unit (Meaning cars are locally assembled).
The Discovery Area aided us with information on how the Honda brand has progressed steadily in not only technology but also through its redefined engineering for excellence through safety and also being friendly on the environment.
Next up at the Discovery Area was The Power of Two
Jilian & Myself decided to give it a Try!
The trick to this game aims at generating power and speed by paddling at the same time with the right coordination of cycles, in order to light up the orange light in front by generating electricity.
Honda Formula - E
The kids fancied this section the most. The main goal is to speed away and go the distance with the Honda Hybrids.
Next up we entered the Hybrid Home Theatre, where we learned how Hybrid Technology works for us and how the battery charges by itself. While at it we are exposed to how Hybrid Technology aims to change the perception of people towards it. I must say before joining this Media Trip, i was pretty skeptical and uninformed on the term Hybrid and how it serves as good method in preserving the environment by reducing vehicle emissions. But after experiencing it, I'm totally convinced!
To Find Out More Do View this Video below!
Don, Samuel, Cynthia & Jilian having fun at the Roadshow
Inspire
On to the The inspire section, there were small games positioned to test our knowledge on the Honda Hybrid Cars! If you complete the game you get a small Honda Souvenir as a token of appreciation
Samuel first attempt at building his Hybrid car at the Build Your Hybrid Challenge
Ignite
At this section, the public were exposed to the features made available in the Honda Hybrid's and
also for the members of the public to register themselves for a test drive.
Test Drive Anyone?
Sidney Testing Out the Honda Jazz Hybrid's Boot
Jilian in the Honda Insight proving how spacious it is
Samuel, Jilian, Cynthia & Myself
Group Shot w/ The Fun Bunch: Don, Ashley, Sidney, Myself, Samuel, Jilian & Cynthia *photo by Samuel
With all that games and clickiti clap on the camera, we all developed an appetite, so we headed to Restaurant 3377. According to Cynthia the restaurant was a sister branch from the famous Laksa Shop in town. I recall, during my high school days, dad use to bring me to this restaurant which was famous among Singaporeans and jam packed during the weekend visits.
The Claypot Chicken Chop Rice w/ Lap Cheong
The Claypot Loh Shi Fun
After our makan makan escapade we decided to check in at our Tebrau City Hotel and Rest our way before the Honda Concert at Night.
As night came we headed down to the Honda Roadshow again to be dazzled by some of Malaysia's upcoming Artist. We had Prem from FLY.FM to entertain the crowd!
Contestant were asked questions & if they got it right, they would receive RM50 as a
Reward..Woots!
The Group Adam was on stage to entertained the crowd!
You never go wrong with Camwhore Photos
After spending our night around at the Roadshow we headed out for an All You Can Eat Steamboat at only RM21!
Food Galore!
w/ The Bunch. Thanks Don for the photo!
After dinner we decided to take a drive into town and we paid a visit to Danga Bay. With it's huge development recently we couldn't help but to do a small night shoot with the cars.
By the time we finished it was time to head back to the hotel and get some much needed rest
The very next day was a Sunday, and we headed to The Toast to try out some Yummylicious Food!
The Toast!
Famous for their Mee Siam w/ Otak Otak or Chicken
Their French Toast is simply yummy as well as it is stuffed with chicken ham and cheese!
Bloggers at their Best!
After filling up on breakfast, everyone was energized and we headed to Johor Bahru town to snap a few photos before our trip back to KL.
We decided to snap away at the Istana Garden behind an Old Ancient Ruin during the British Days
As the government serves in preserving the environment here in Malaysian with it's heritage of wonderful monuments and blissful scenery of mother nature, i can take light by driving a Honda Hybrid car, i'm not only indirectly preserving the environment but also doing my part for mother nature. There is only one Earth! The Place we call home! So if your a regular on the road and aim to be eco-friendly and at the same time save money! Get yourself a Honda Hybrid and start preserving nature as we see it before it is too Late! =)
Goodbye from US! * Photo by Samuel
Off we go on the EDL Highway Back to KL
In Conjunction with the Honda Hybrid Family Roadtrip 2013 which will be held nationwide on every weekend, do drop by the roadshows to learn more about Hybrid Technology & also to find out how you can rent a Honda Hybrid for 3 days 2 Nights thanks to Honda Malaysia.
Details At: Click Here!
Or Give Them a Like on Facebook : Click Here!
Special Thanks to Honda Malaysia & Manoah Consulting
Saw an AD recently? Was it Colorful? Or did it have the catchiest of Tag Lines?
Advertisements are something from the past but has grown tremendously at the present Digital Age through the advancement of Technology & with the Brilliant ideas of today. It could be a Billboard Ad, Radio Ad or simply a Magazine AD.
But have you ever wondered why do Advertisers spend big amounts of money on Advertising when certain advertisements are only looked at once or twice? To begin with, the average attention span of a person generally varies by age. Older people often have longer attention spans than younger people. More so on things they enjoy or have intrinsic value. That would be 3-5 minutes on average.
So in that short space of time, what makes an advertisement so appealing that people would buy into it?
It's always been about the perks and promotions but how is an Advertisement Structured? View Below!
AD 1
· Benefit highlighted: The Ben Sherman fashion label encourages both young men and
women to style themselves with the ultimate british lifestyle brand. 30% off entire purchase at their
new store in Boston.
· Ad’s appeal: The ad has emotional, sensitive, rational, elements which are appealing to
both men women in particular those who love stylish,trendy, and having a good figure
to go along with their fashion sense.The ad uses two models models as a first
-hander or the product. This is hugely appealing as people would like to try
out the product because of the colors and designs as show in the Ad.
· What I like about the ad: The background colour of the ad is appealing and relaxing to
the eye with its warm greenish background color. The ad is also
informative and shares a 30% discount for potential customers who shops at their new location.
AD 2
· Type: Outdoor Billboard AD
· Benefit highlighted: The board gives a 3D like image that shows the amount of challenges faced by
DHL to carry a parcel from point A-B. It shows no matter what obstacles that are out there, they are
still as fast and efficient.
· Ad’s appeal: The ad has emotional,rational, elements which appeals to the many
people whom desires for a fast and efficient delivery of their respective parcels or air cargo globally.
· What I like about the ad: The ad background features a 3D like image of a maze depicting
the courier company and the challenges it has to go through before reaching it's destination. I like the
fact that the ad is 3D and it would keep people guessing on the reliability and efficiency of DHL
Courier.
AD3
· Type: Outdoor billboard AD
· Benefit highlighted: The ad encourages vehicle passengers, especially back seat passengers to
fasten their seat belts. As most accident casualties mainly are back seat
passengers.
· Ad’s appeal: The ad has logical, rational, and its statement oriented which are valuable and important
new store in Boston.
· Ad’s appeal: The ad has emotional, sensitive, rational, elements which are appealing to
both men women in particular those who love stylish,trendy, and having a good figure
to go along with their fashion sense.The ad uses two models models as a first
-hander or the product. This is hugely appealing as people would like to try
out the product because of the colors and designs as show in the Ad.
· What I like about the ad: The background colour of the ad is appealing and relaxing to
the eye with its warm greenish background color. The ad is also
informative and shares a 30% discount for potential customers who shops at their new location.
AD 2
· Benefit highlighted: The board gives a 3D like image that shows the amount of challenges faced by
DHL to carry a parcel from point A-B. It shows no matter what obstacles that are out there, they are
still as fast and efficient.
· Ad’s appeal: The ad has emotional,rational, elements which appeals to the many
people whom desires for a fast and efficient delivery of their respective parcels or air cargo globally.
· What I like about the ad: The ad background features a 3D like image of a maze depicting
the courier company and the challenges it has to go through before reaching it's destination. I like the
fact that the ad is 3D and it would keep people guessing on the reliability and efficiency of DHL
Courier.
AD3
· Type: Outdoor billboard AD
· Benefit highlighted: The ad encourages vehicle passengers, especially back seat passengers to
fasten their seat belts. As most accident casualties mainly are back seat
passengers.
· Ad’s appeal: The ad has logical, rational, and its statement oriented which are valuable and important
to the many to the many motorist we have on the road.
· What I like about the ad: The ad is made of a 3D element on a busy street in the US. What i
like about the ad is, it is eye catching and mimics a elastic showing how much passengers would
· What I like about the ad: The ad is made of a 3D element on a busy street in the US. What i
like about the ad is, it is eye catching and mimics a elastic showing how much passengers would
suffer in an accident if they do not wear their seatbelt.Its a brilliant idea to attract people to notice and
take caution before its too late. Prevention is better than cure!
take caution before its too late. Prevention is better than cure!
I've shown some of the creative Ads as seen in a few places, but different people perceive information differently, hence how well an AD performs depends on the Demographics of its Audience, The Location and How Well Worded it is.
I've seen the Famous BMW Led Billboard on the Sprint Highway and take light Doing It Right & being Creative always reaches out Clearly to the Mass Audience.
Do you have a favorite AD that appeals to you? Capture them and Drop the link at the comment section below! Thanks =)
Football has impacted me in a way no other sports has ever since i was small. Football isn't just a game that is played for the purpose of winning, but also to test your ability against the best. Since the age of 7 catching my favorite english teams mostly on the weekends on television has been somewhat of a routine as years have gone by.
The traffic condition wasn't to bad heading to the Shah Alam Stadium,as there was multiple routes to get there. Brought the cousin brother along and we totally enjoyed ourselves.
full house stadium.
The fans were up on their toes from start and cheered on both the teams. They even made your typical
wave (gesture) with sounds of excitement.
Ironically while looking for the correct door to enter we sneakingly popped in another entrance to see how the stadium looked like and to our seats at Quadrant C- Grey Zone soon after. It was called the Samsung Zone where Bloggers, Samsung Soccer School Kids & Kids from a Home sat and watched the game.
I guess for some of them, it was once in a life time experience to catch a football game live and thanks to Samsung Malaysia, they had the privilege to catch the game.
We probably had the best seating position as were sitting pitch side right behind the Chelsea Goal in the
first half.
Chelsea dominated very much of the first half and at half time it was 3-0 to Chelsea and in the second half Malaysia had more possession of the ball and defended much better.
Malaysia vs Chelsea 0-1 ( Bertrand Traore goal vs Malaysia 6′)
Malaysia v Chelsea 0-2 ( De Bruyne goal vs Malaysia 28′)
Malaysia vs Chelsea 0-3 ( Lukaku goal vs Malaysia 45′)
Malaysia vs Chelsea 0-4 ( Moses goal vs Malaysia 88′)
Malaysia vs Chelsea 1-4 ( Shas goal vs Chelsea 90+1′)
The Samsung Air ball probably kept everyone entertained as it was pushed up to one corner to another.
And as the game ended with the final score 4-1 to Chelsea i headed for the Exit and snapped a photo with "Eden Hazard"
My Camera man had to fight for angle with the huge crowd at the booth.
Had an awesome time and it was a good experience being part of the beautiful game. Thanks Samsung Malaysia & Manoah Consulting for the invites!
Subscribe to:
Posts (Atom)